Putting a link in your bio is now essential—whether on Instagram, TikTok, X, or Threads. But if it’s misconfigured, that simple link can quickly become a weak point: shadowban, loss of traffic, or even account suspension. In 2025, some mistakes are still being repeated, even though they’re easy to avoid with the right tools and best practices.
Mistake #1: Reusing the same link across multiple accounts
One of the most common mistakes is using the same link for different social accounts (for example, the same bio link on two Instagram accounts, or between Instagram and Twitter). The problem? If one account is reported or blocked, the platform can easily trace the link and connect it to your other accounts. Result: domino effect, with the risk of multiple profiles being affected.
Best practice
- Use a unique link for each account.
- Segment links to keep profiles separated and avoid interconnection.
- With LinkScale, you can generate as many links as you need and organize them into folders or subfolders, making management simple and clean.
Mistake #2: Not using a custom domain
Relying on a generic domain provided by a bio link tool might work at first… but it’s a mistake long term. Why?
- A domain shared by thousands of users attracts social platforms’ attention.
- The risk of blocking increases if that domain carries too much traffic.
- You don’t control its reputation.
Best practice
Choose a custom domain.
- You’re the sole owner and user.
- Platforms have no reason to target your domain since it doesn’t belong to thousands of others.
- You also strengthen your branding with a URL that includes your name or your agency’s name.
👉 On LinkScale, you can buy your custom domain directly from the dashboard. Our team handles the technical setup, so you get reinforced security.
Mistake #3: Neglecting security against bots and filters
Many link bans don’t come from a human moderator, but from automatic algorithms. These bots scan your landing pages to detect sensitive content. Common mistakes:
- No cloaking → Meta or TikTok bots see your landing directly.
- No safe page → no neutral layer to hide sensitive metadata.
- No VPN/Proxy filtering → platforms test your links through specific servers that pass unchecked.
Best practice
A good tool should:
- Consistently block bots with an advanced anti-bot shield.
- Show a neutral safe page to suspicious visitors.
- Optionally filter traffic (VPN/Proxy, geo-blocking).
👉 LinkScale integrates all these protections by default, which is why the shadowban rate has remained at 0% since its launch in April 2025.
Mistake #4: Not tracking performance
Many people just “put a link” and hope it works. But without detailed tracking, you can’t optimize results. Risks:
- You don’t know which platforms drive the most traffic.
- No way to separate real (human) traffic from bots.
- No visibility on click-through rates by country or device.
Best practice
Always use a tool with a full dashboard:
- Real-time clicks
- Traffic sources (social, organic, referral…)
- Breakdown by country, device, browser
- Bot vs. human detection
👉 With LinkScale, you get live stats comparable to Google Analytics, but tailored specifically for bio links.
Mistake #5: Ignoring scalability
Beginners often create a few links “manually.” But once a team grows (assistants, managers, agencies), things quickly get out of control. Without clear organization:
- Assistants end up handling the wrong links.
- You can’t delegate without giving full access.
- You waste time searching for or recreating links.
Best practice
Use a solution that allows you to:
- Create folders and subfolders to structure links.
- Invite your team with specific permissions (VA, manager, admin).
- Keep an overview even with hundreds of active links.
👉 LinkScale was designed for teams: you can oversee assistants at a glance while staying in control.
Conclusion
In 2025, mistakes with bio links cost more than ever: shadowban, loss of visibility, and revenue drops. Yet, they’re easy to avoid with the right practices:
- 1 link = 1 account, never duplicate.
- Custom domain for more security and branding.
- Shield, cloaking, safe page to block bots and filters.
- Advanced stats to steer campaigns.
- Team management to scale properly.