Academy
Content creator platforms: which one for which goal
Content creator platforms fall into three groups. What each one does to your outbound link, which two to pick, and why routing matters more than audience size.
Thomas
Academy
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Link in bio tools: the five things that actually differ
Link in bio tools differ on five things: routing, the domain, what the analytics record, multi-profile management, and what happens when a link is restricted.
Thomas
Academy
The most common bio link mistakes (and how to avoid them)
Five configuration mistakes account for almost every bio link that gets restricted. What each one costs you, and the fix, from what we see in support.
Thomas
Academy
Twitter shadowban: how to test for it, and what X actually says
Test for a Twitter shadowban in two minutes from a logged-out browser. The three checks, the signature that confirms it, and what X's own policy says triggers it.
Thomas
Academy
Why use a Custom Domain for your Bio Links?
A custom domain separates your bio link's reputation from everyone else's. Why that matters, what it costs, and what it will not fix. Live in under an hour.
Thomas
Academy
How to avoid a shadowban on Instagram
A shadowban is a loss of recommendation eligibility, and Instagram tells you in the app. How to check it in 30 seconds, what causes it, and what actually fixes it.
Thomas
Academy
Instagram removed automatic deep links. Here is what we rebuilt
Meta removed automatic deep links from Instagram in March 2026. What changed for conversion, what a browser handoff recovers, and what nobody can promise you.
Thomas
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