Free UTM builderfor links that track themselves.
Create clean tracking links for your marketing campaigns, ads, newsletters, social media and link in bio.
The page your link points to.
Where the traffic comes from: instagram, newsletter, google…
Type of channel: social, email, cpc, referral…
The name of your campaign.
Targeted keyword (paid campaigns).
Tells apart two identical links (A/B).
Why use UTM parameters?
UTM parameters let you know where your visitors come from and which campaigns actually drive clicks. Without them, all your traffic blends together and becomes impossible to analyze.
Know where your clicks come from
Pinpoint the exact platform, campaign and channel behind every visit.
Measure every campaign
Compare Instagram, newsletter, ads or TikTok and see what really drives traffic.
Decide with data
Spend your time and budget where your links actually convert.
How to fill in the UTM fields?
Each parameter has a precise role. Here is how to use them correctly, with an example and the most common mistake to avoid.
utm_sourceSourceThe platform or website the visitor comes from.
Example : instagram, newsletter, google
Avoid uppercase and spaces: “Instagram” becomes “instagram”.
utm_mediumMediumThe type of marketing channel used.
Example : social, email, cpc, referral
Don’t mix up source and channel: “instagram” is not a medium.
utm_campaignCampaignThe name of your campaign or marketing operation.
Example : summer_launch, black_friday
Keep a consistent naming convention across all your campaigns.
utm_termTermThe targeted keyword, mainly for paid campaigns.
Example : running_shoes
Not needed for most organic campaigns.
utm_contentContentTells apart two links pointing to the same place.
Example : bio_button, story_link, ad_a
Great for A/B testing, otherwise optional.
UTM link examples
Ready-to-use combinations for your most common channels.
Instagram bio
- utm_source
- utm_medium
- social
- utm_campaign
- bio_link
https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=bio_link
Newsletter
- utm_source
- newsletter
- utm_medium
- utm_campaign
- weekly_update
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_update
Google Ads
- utm_source
- utm_medium
- cpc
- utm_campaign
- search_campaign
https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=search_campaign
TikTok
- utm_source
- tiktok
- utm_medium
- social
- utm_campaign
- creator_launch
https://example.com/?utm_source=tiktok&utm_medium=social&utm_campaign=creator_launch
Why manage your UTM links with LinkScale?
Creating a UTM link is only the first step. With LinkScale, you turn that link into a real marketing asset: shortened, branded, tracked and analyzed.
Shorten your UTM links
Turn a long tracking URL into a short, readable link.
Create branded links
Use your own domain name to build trust.
Track clicks in real time
See every click, by country, device and source.
Analyze your sources
Understand where your best traffic comes from, no complex setup.
Organize your campaigns
Group and find all your marketing links in one place.
Link in bio & landing pages
Reuse your UTM links in your bio page or landing pages.
Frequently asked questions
Still have questions?
OnlineReal humans, usually replying in a few minutes.
A UTM link is a URL that contains parameters letting you track where a click comes from in your analytics tools, like Google Analytics.
Go further with LinkScale
Create cleaner links with LinkScale
Generate your UTM URLs, shorten your links, track clicks and organize all your campaigns from a single platform.