How does split testing work?

Split testing shows different versions of a page or link to different slices of your traffic at the same time. LinkScale splits your visitors across each version, tracks conversions live, and once it has enough data it detects the winner and sends more traffic to whichever version converts best.

How does A/B testing improve conversions?

Instead of hoping a change worked, you send traffic to each version and see which one actually converts more. You keep the winner and challenge it again, so your conversion rate and click-through rate improve round after round.

What should I test first?

Start with whatever visitors see first: your headline, your profile photo and your main CTA button usually move the needle most. From there, test the order of your links, your offers and prices, then whole landing pages. Small changes to high-traffic elements compound the fastest.

Can I test landing pages?

Yes. Point one link at two or more landing pages and LinkScale runs the landing page test for you, splitting traffic, measuring conversion rate per page and routing everyone to the highest-converting design. It is landing page optimization without a developer.

Can I split traffic between multiple pages?

Yes. A single LinkScale link can send a share of its clicks to each version you set up, whether that is different landing pages, destinations, offers or CTAs.

Can I A/B test my link in bio?

Absolutely. Test the order of your links, your profile picture, your headline or which product sits on top, and let LinkScale show you which version of your link in bio earns the most clicks.

How do I know which version performs better?

LinkScale tracks conversions live and detects the winner for you, then routes traffic to the version that converts best. You can also break results down by country, device and source.

Does LinkScale track split testing results?

Yes. Every experiment is wired straight into LinkScale analytics, so each version has its own clicks, conversion rate and audience breakdown, in real time.

Can I stop a test anytime?

You can start, pause or relaunch an experiment whenever you want, and send all traffic to the winning version in a click. No code and no waiting.

Stop guessing. Start growing.

Let your visitors choose the winning version. Run A/B tests and split tests on any link without touching code: point one link at different landing pages, offers and CTAs, and LinkScale sends each visitor to a version, measures what converts and routes everyone to the winner.

Start free trial See how it works

Included in Creator & Agency plans
No coding required
Winner detected automatically

+14%

conversion on the winning version

Never guess again. Every click becomes proof of what actually converts.

A/B test, live

/yourshop

12,480 clicks

Version A50% traffic

LinkScale bio page, warm coffee-shop template

Conversion

78%

Version B Winner

LinkScale bio page, dark editorial template

Conversion

89%+14%

50% traffic

Version B wins. Routing traffic to the higher-converting page.95% confidence

The problem

Most links never reach their full potential.

Most creators publish once and never touch it again. The very first landing page or link in bio they built stays live for years, because nobody actually knows what converts. The headline, the button, the order of the links: all guesses that quietly cost clicks every single day.

The best creators do the opposite. They optimize. Every visitor becomes a chance to learn, and split testing turns hunches about landing page optimization into decisions backed by real click-through and conversion data.

With LinkScale, every click becomes an experiment, and every experiment makes your next version convert a little better. You stop hoping, and start knowing.

LinkScale bio page, bold neon nightlife template

+23%

winning version

Testing

The proof

Stop guessing. Let your data decide.

Every visitor is split across your versions automatically. LinkScale measures the real conversion rate of each one, then sends more traffic to whatever wins, so you never have to guess which version is working.

342

Experiments running

45,231

Rotations executed

96%

Automated

Incoming traffic, split live

12,480 visitors

Version A70%

Version B Winner +33%93%

Winner detected. LinkScale is auto-routing more traffic to Version B.

How it works

From guess to winner in four steps

No engineers, no tags to install. Set up a split test in a minute and let real traffic decide.

Two versions, ready to test

Create two versions

Add the pages, offers or CTAs you want to compare.

A66%34%B

Split traffic across A and B

Choose the split

Decide how much traffic each version gets.

Conversion rateLive

0.0%

Track conversions

Watch clicks and conversion rate update live.

3.4%

4.8%

Winner B+41%

Traffic auto-routed to B

Find the winner

LinkScale detects it and routes traffic there.

Try it, pick a matchup

Watch the data pick the winner

Pick a page type on the right. LinkScale runs both real templates head to head, measures the conversion rate live and routes everyone to whichever design performs best.

Split traffic across versions, automatically
Live conversion rate and click-through comparison
Route every visitor to the winning version

Start testing free

Head to head, live

Testing: Creator page

Version AChallenger

72%

Version B Winner

93% +29%

A 42%traffic routedB 58%

Version B wins by +29%. Every visitor now goes to the higher-converting page design.95% confidence

Illustrative data

Everything you can measure

Small changes, bigger conversion rates

Point a single link at multiple versions, then let real performance data pick the winner. This is split testing and link optimization without the spreadsheets.

Traffic split

Send a share of clicks to each version.

Version A78%

Version B93%

Special offer70%

12,480

clicks measured

versions live

50/50

traffic split

Live, routing traffic to Version B

Winner detection

Know which version leads, with confidence.

95%

confidence

Auto-detected

Conversion rate

Track what actually converts, per version.

Segment results

By country, device, source and campaign.

Mobile 91%Desktop 84%France

Click-through rate

Every click counted, no sampling.

+38% CTR

Historical comparison

Compare experiments over time and learn.

Test multiple destinations

One link, as many versions as you want

Send part of your traffic to each version and compare them head to head. Run landing page tests, price experiments, CTA optimization or whole funnels without changing your link anywhere it is already posted.

Landing page A vs landing page B
Different offers, prices and CTAs
Whole funnels, not just a button

Start free trial

A/B/C test, live

1 link, 3 versions

Version A

70%

Version B

82%

Version C

93%+33%

Version C converts best. Every visitor now lands on the winner.

Optimize continuously

Every improvement compounds over time

Ship the winner, start the next experiment, repeat. Each round nudges your conversion rate up, and small gains stack into a big lift in click-through and revenue over time.

Relaunch a test in a click
Keep the winner, challenge it again
Watch conversion climb round after round

Start free trial

Conversion over tests

+31%

71%

Test 1

78%

Test 2

86%

Test 3

93%

Test 4

What people test

If you can link it, you can test it

Anyone who shares a link can run a conversion experiment. No analyst, no engineering, no complicated setup.

AvsB

Test two landing pages

Point one link at both and keep the page that converts.

AvsB

Test two profile pictures

See which avatar earns more clicks in your bio.

AvsB

Test two headlines

Find the words that actually get the click.

AvsB

Test different CTA buttons

Swap the copy and color, then measure the lift.

AvsB

Test different products

Show different offers and back the top earner.

AvsB

Test different link orders

Reorder your link in bio and track what wins.

The possibilities

What can you test?

Point at any part of a real LinkScale page. From a profile photo to an entire campaign, everything is fair game for an experiment.

LinkScale shop bio page with products, links and a headline

Page inspector

5 testable zones

Also testableLanding pagesProductsEntire campaigns

Why LinkScale

Why run experiments on LinkScale

Most people change a page and hope. LinkScale turns every change into a measurable decision.

bench /ab-testsame page / same traffic

04 / 04 rounds

Without LinkScaleno measurement

With LinkScaleconversion rate

CR / Without LinkScale2.4%

CR / With LinkScale5.1%

+113%

A/B testing questions, answered

How split testing works on LinkScale, and what you can optimize.

Still have questions?

Online

Ask us anything about links, pages or pricing…

Real humans, usually replying in a few minutes.

A/B testing, also called split testing, compares two or more versions of something such as a landing page, offer or CTA by showing each version to part of your audience and measuring which one converts best. It replaces guessing with real data.

Keep exploring

Go further with LinkScale

Feature

AnalyticsTrack clicks, devices, countries, sources and performance.

Feature

Smart RoutingSend each visitor to the right destination.

Feature

Landing PagesBuild conversion-focused pages for social traffic.

Solution

AgenciesManage multiple clients, campaigns and workspaces from one place.

Ready to optimize every click?

Start split testing your links, landing pages and campaigns with real performance data behind every decision.

Start your free trial See how it works

No setup, no code
Winner detection built in
Wired into your analytics