What is a branded link or branded short URL?

A branded link is a short link that uses your own custom domain instead of a generic shortener, for example yourshop.com/sale. Branded short URLs look trustworthy, get more clicks, and keep your brand front and center on every link you share.

Do my links get flagged or throttled on social platforms?

That is exactly what LinkScale direct links are built to prevent. Ordinary short links are often throttled or flagged by social platforms. LinkScale links are platform-compliant, so your link reaches every follower on Instagram, TikTok, YouTube and beyond, with no silent throttling and no reach caps.

Can I use my own domain?

Yes. Connect a custom domain and every direct link becomes a fully branded short URL on your own domain. You can use several domains and pick the right one per link, campaign or client.

How is a direct link different from a bio page?

A bio page is a landing page with several links on it. A direct link sends a visitor straight to a single destination, instantly, with no page to click through. Many creators use both: a bio page as their hub, and direct links to send traffic straight to a specific offer.

Does a direct link open apps and native browsers?

Yes. A LinkScale direct link opens your destination in the real native browser rather than a limited in-app webview, so password autofill, saved logins and one-tap checkout keep working. Combined with deeplinks, it can also open the right native app directly.

Are direct links tracked?

Every direct link is tracked in real time. You see clicks, traffic sources, countries, devices and conversions, with bots and fake clicks filtered out by MultiShield so your numbers reflect real people.

Do direct links work with QR codes?

Yes. Every direct link comes with a branded QR code, ready for print, packaging, menus or events. Scanning the QR follows the same fast, protected redirect as clicking the link.

Are my direct links protected from bots?

Always. MultiShield, the LinkScale anti-bot shield, runs inline on every redirect to filter bots, VPNs and proxies. It is on by default on every link and every plan, at no extra setup.

Is a direct link included in my plan?

Yes. Direct links are core to LinkScale and included on every plan, branded, protected and tracked, with nothing extra to buy and nothing to turn on.

Direct Link that opens your destination instantly.

Q: What is a direct link?

A direct link is a short, branded link that redirects a visitor straight to a destination, such as a website, store, profile or offer, without any page in between. On LinkScale, every direct link is created in seconds, protected from bots by default, and tracked so you can see every click.

Create a branded Direct Link that sends visitors straight to your destination, without unnecessary steps. Open your website, store or checkout instantly while protecting every click with smart routing, anti bot protection and built in analytics.

Start free See how it works

Works on every platform
Anti-bot protected
Redirects in milliseconds

Link in bio

A LinkScale bio page with a direct link a fan can tap

yourshop.com/shop

Instant 28ms

Landed

yourshop.com

sarahjune

-20%

Essential Set

$79.00$99

SML

Add to cart

Buy with Shop Pay

Secure checkout

150M+

Clicks redirected

8,250+

Creators and brands

30+

Platforms supported

120k+

Direct links live

How it works

From any URL to a link that works, in seconds

Paste a destination, brand it, and share it anywhere. LinkScale handles the redirect, the protection and the tracking for you, automatically.

Paste any destination

yourshop.com

SiteStoreProfileApp

Paste your destination

Any URL: a site, a store, a profile, an app or an offer.

yourshop.com/p/42?ref=aff&utm=ig

Branded

yourshop.com/sale

Your domain, your brand

Brand and customize

Pick a custom domain and a clean, memorable short link.

yourshop.com/x

Share it anywhere

Bios, posts, ads, DMs and QR codes, it works everywhere.

Clicks todayLive

1,240

Instagram

TikTok

Direct

Track every redirect

See every click, source and conversion in real time.

Why Direct Links

A raw link is quietly costing you clicks

A long, unbranded URL looks untrustworthy, breaks inside in-app browsers, and gets flagged by the very platforms you post on. Each one is a lost click, and you never even see it happen.

A raw link, unprotected

Long, off-brand URLs that people hesitate to tap

Links flagged or throttled on Instagram and TikTok

In-app browsers break password autofill and checkout

Bots and fake clicks pollute every number you see

No idea which link, post or platform actually converts

A raw link

yourshop.com/spring?ref=aff_92183&src=ig

Flagged Untracked Ban risk

A LinkScale direct link

yourshop.com/spring

Branded Protected Compliant Tracked

A direct link fixes all of it, the moment you create it.

Platform-compliant

Links that never get flagged

Social platforms quietly throttle links they do not trust, and your reach pays for it. LinkScale direct links are built to pass, so your link reaches every follower on Instagram, TikTok, YouTube and everywhere else, with zero ban risk.

Compliance status12/12 passing

Instagram

TikTok

YouTube

Snapchat

Facebook

Threads

Discord

Compliant on every major platform

No silent throttling, no reach caps

Delivered to every follower, every time

Native, protected links on 30+ platforms.

Why switch

Not your average link shortener

A free shortener gives you a shorter URL and nothing else. A LinkScale direct link is branded, protected, platform-compliant and tracked, all on the same click.

On one clickA basic link shortenerbit.ly/3xK9pA LinkScale direct linkyourshop.com/shop

Your URL
Brand
Protect
Comply
Track
RedirectExposed

Unbranded, unprotected and easy to flag.

Branded, protected and tracked, on every platform.

It is a short link with the whole LinkScale platform behind it.

Native open

Opens your real site, so checkout and login just work

In-app browsers block password managers and break checkout. A LinkScale direct link opens your destination in the real native browser, so autofill, saved logins and one-tap checkout all work the way they should. That means more logins, more sales and far less friction.

+49%

Logins completed

+200%

Checkout conversion

Without a direct link

A raw link opens a limited in-app browser, autofill and checkout break.

In-app browserAa

Essential Set

$79.00

Add to cart

One-tap checkout

Password autofill blocked

Checkout failed

Session lost on close

With a direct link

A direct link opens the real native browser, so everything just works.

yourshop.com

Essential Set

$79.00

Add to cart

One-tap checkout

Password autofill works

Checkout complete

Stays logged in

Opens in the real native browser, not a broken webview

Password autofill and saved logins keep working

One-tap checkout completes without dead ends

Fully loaded

Every direct link comes fully loaded

You are not just shortening a URL. Every link you create ships with the entire LinkScale platform behind it, on by default.

Anti-bot Shield

MultiShield filters bots, VPNs and proxies on every redirect.

0 bots through

Real-time analytics

Every click, source, country and conversion, as it happens.

QR code

A branded QR for every link, ready for print and packaging.

Custom domain

Put every short link on your own branded domain.

yourshop.com

Smart routing

Send each visitor to the right place by country and device.

🇺🇸App

A/B testing

Split traffic between destinations to find the top performer.

B wins

Use cases

One link type, every way to grow

The same fast, protected direct link, doing a different job for every kind of creator and business.

Creators

Send fans straight to your latest drop

One branded link in your bio that always points to your newest video, product or offer, and updates in a click, no dead links ever.

Always points to your latest
Branded and memorable
Every tap tracked

Your link in bio

yourshop.com/latest live

updates in one click

Latest drop: Spring 2026

Points to your newest content, always.

Speed

Redirects in milliseconds, anywhere on earth

Every direct link resolves on a global edge network, so your visitors reach your destination instantly, wherever they are, with anti-bot protection running inline, not after the fact.

<50ms

Median redirect

35+

Edge locations

150M+

Clicks redirected

Pages in between

Fast links convert. Slow links lose.

Direct link questions, answered

How branded, protected direct links work on LinkScale.

Still have questions?

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A direct link is a short, branded link that redirects a visitor straight to a destination, such as a website, store, profile or offer, without any page in between. On LinkScale, every direct link is created in seconds, protected from bots by default, and tracked so you can see every click.

Keep exploring

Go further with LinkScale

Feature

DeeplinksSend users directly to the right app.

Feature

AnalyticsTrack clicks, devices, countries, sources and performance.

Feature

MultiShield v2Detect bots, VPNs, proxies and suspicious traffic.

Solution

AgenciesManage multiple clients, campaigns and workspaces from one place.

Turn your next link into a fast, branded direct link

Create a short, branded, protected link that redirects instantly and works on every platform. Included in every LinkScale plan.

Start free See pricing

Included in every plan
On by default
No setup required