What is a UTM builder?

A UTM builder lets you create campaign tracking links with the right UTM parameters without writing them by hand. LinkScale keeps your naming consistent, shortens the link, and tracks the results, so your campaign URLs and attribution stay clean.

What is the difference between utm_source and utm_medium?

utm_source is the specific platform or site the traffic comes from (instagram, newsletter, google), while utm_medium is the type of channel (social, email, cpc). Source answers "where exactly", medium answers "what kind of channel".

Does LinkScale work with Google Analytics?

Yes. Your UTM parameters flow into Google Analytics and any other analytics tool exactly as expected, and LinkScale layers its own real-time campaign tracking on top, so you get Google Analytics UTM reporting plus attribution on every smart link.

How is LinkScale different from a free UTM builder?

A free UTM builder, like the Google Campaign URL Builder, only creates the URL. LinkScale generates, shortens, stores, reuses and tracks every campaign link, and keeps the attribution attached across your bio pages, landing pages and smart links.

Do UTM parameters change my destination page?

No. UTM parameters are only used for tracking. The visitor lands on exactly the same page, you just gain the data about how they got there.

Can I use UTM links in my link in bio?

Yes, and it is one of the most useful places for them. Tag each link so you know whether a click came from Instagram, TikTok, YouTube or anywhere else you share your bio.

UTM tracking and campaign reporting that survive the click.

Tagging a link is the easy half. LinkScale keeps that attribution attached through every smart link, bio page and landing page, then reports on it, so you can see which source and which campaign actually produced the sale instead of reading a row that says Direct.

Start free trial See how it works

Attribution kept across bio pages & smart links
Campaign reporting by source and medium
Cost and conversion data in one view

150M+

clicks attributed to a source

Stop losing credit for the campaigns that actually work.

UTM Builder

summer_launch

Destination

linkscale.to/summer-sale

utm_sourceinstagram

utm_mediumsocial

utm_campaignsummer_launch

linkdm.me/summer Copy

Clicks by source

last 30 days

Instagram4,210

Google Ads3,090

Newsletter1,860

Only need to build a link? The free UTM builder is here, no account needed.

8,250+

Creators & agencies

150M+

Clicks attributed

35+

Countries tracked

UTM parameters tracked

The attribution gap

Without UTMs, your campaigns are guesswork

When every visit lands in one anonymous bucket, marketing becomes a guessing game. UTM parameters put a label on every click, and LinkScale keeps that attribution attached to every link you share.

Without UTM tracking

You cannot tell whether Instagram or TikTok converted
Every campaign looks identical in your reports
Marketing decisions become pure guesswork
You lose credit for the channels that actually sell

With LinkScale

Every click is attributed to its exact source
Every campaign is measurable, side by side
Every channel gets its own conversion data
Attribution stays attached to every smart link

How it works

From raw link to clear attribution

Set up campaign tracking in under a minute. No spreadsheets, no naming chaos, no developer required.

Tag it once, consistently

sourceinstagram

mediumsocial

campaignsummer

Auto tagged

yourshop.com/x?utm_source=ig…

Build the link

Add your source, medium and campaign. LinkScale keeps the naming consistent every time.

yourshop.com/x?utm

Share it anywhere

Drop the short branded link into ads and emails, or straight onto your LinkScale bio pages and smart links.

Clicks by sourceLive

Instagram0

Email0

TikTok0

Track by source

Every click is attributed live to its exact source, medium and campaign.

Campaign ROI Scaling

More budget to the winner

Double down on winners

See which campaigns convert, then put more budget behind what actually works.

Campaign tracking

Campaign tracking that keeps working after the click

A tagged link only reports correctly if the tag survives every redirect, every bio page and every in-app browser between the click and your analytics. This is what that looks like end to end.

Source

Medium

socialauto-set

Campaign

Your campaign URL

linkscale.to/shop?utm_source=instagram&utm_medium=social&utm_campaign=summer_launch

Short linklinkdm.me/summer Copy

Campaign performance

last 30 days

31,860

Total clicks

2,410

Conversions

Newsletter

Top by rate

SourceClicksConv.

Instagram12,4304.8%

TikTok8,9402.4%

Google Ads5,2003.1%

Newsletter3,18018%

Affiliate2,1109.2%

Reporting

Link tracking software: what the report should actually tell you

Because each UTM stays attached to your LinkScale smart links, every click and sale traces back to the exact channel, campaign and post. This is marketing attribution without the spreadsheets, so you can track campaign performance in real time.

Know which Instagram Story or TikTok drove sales
Track influencer and affiliate campaigns to the sale
Measure newsletter and ad performance side by side
Understand exactly where your conversions come from

Start tracking campaigns

Coverage

Link tracking across every channel you already use

From a single Story to a full paid campaign, tag it once and LinkScale tracks the performance of every source, medium and campaign URL.

Instagram

Track which Story, reel or bio link drives clicks and sales.

TikTok

Measure which video and campaign actually converts your audience.

See click to sale performance for every email campaign you send.

YouTube

Attribute views to clicks and revenue across all your videos.

Google Ads

Track paid campaign URLs and optimize spend toward what converts.

Affiliate

Give each partner a tagged link and measure real attribution.

Why LinkScale

Where tagging stops and tracking starts

A free campaign URL builder makes the link and stops there. LinkScale turns every UTM link into a tracked, branded marketing asset that lives inside your ecosystem.

Traditional UTM builders

Create the URL, and that is it
Long, unbranded campaign links
No tracking, no history, no analytics
Rebuild the same link over and over

LinkScale

Generate, shorten and brand the link
Store and reuse every campaign link
Track clicks and conversions in real time
Sync with your bio pages and smart links

UTM reference

What each UTM parameter becomes in your reports

Each UTM tag answers a different question about your traffic. Here is what every UTM parameter means and how to use it correctly in your campaign URLs.

utm_sourceEssential

Where from

The platform or site the visitor came from.

e.g.instagram, newsletter, google

utm_mediumEssential

What channel

The type of marketing channel used.

e.g.social, email, cpc, referral

utm_campaignEssential

Which campaign

The specific promotion or campaign name.

e.g.summer_launch, black_friday

utm_termOptional

Which keyword

The paid keyword you are bidding on, mainly for ads.

e.g.running_shoes

utm_contentOptional

Which variant

Tells apart two links to the same page, great for A/B tests.

e.g.bio_button, ad_a

Source, medium and campaign are the essentials. Term and content are optional.

Build your first link

UTM tracking questions, answered

What UTM links are, how they work, and how LinkScale tracks them end to end.

Still have questions?

Online

Ask us anything about links, pages or pricing…

Real humans, usually replying in a few minutes.

A UTM link is a URL with extra parameters (like utm_source and utm_campaign) that tell your analytics where a click came from. The destination stays the same, but every visit is now labeled with its source, channel and campaign for clean marketing attribution.

Keep exploring

Go further with LinkScale

Feature

AnalyticsTrack clicks, devices, countries, sources and performance.

Feature

IntegrationsConnect pixels, analytics and marketing tools.

Feature

Smart RoutingSend each visitor to the right destination.

Solution

AgenciesManage multiple clients, campaigns and workspaces from one place.

Never lose campaign attribution again

Build clean UTM links, keep them attached to every LinkScale smart link, and see exactly where every click and conversion comes from.

Start your free trial See pricing

No setup, no code
Consistent naming built in
Wired into your analytics