How do I redirect users by device?

Add a device rule to your link and pick a destination for each device or operating system. LinkScale detects the visitor device on every click and applies your device redirect automatically, with no code.

How do I redirect Android and iPhone users to different stores?

Create one rule that sends iOS visitors to the App Store and another that sends Android visitors to Google Play. The same LinkScale link then routes each user to the correct store, and can deep link straight into your app.

How does geo redirect work?

A geo redirect reads the visitor country or region on each click and sends them to the matching page, store or offer. Set a rule per market, add a fallback, and LinkScale handles the geo routing for you.

Can I redirect visitors by language?

Yes. Route by the visitor country or browser language so each person lands on the page in their own language, from the same link.

Can I redirect or block VPN and bot traffic?

Yes. Smart routing works with LinkScale MultiShield to detect bots, VPNs and proxies and send that traffic to a safe page, while real visitors continue to your real destination.

How do smart redirects improve conversions?

By sending every visitor to the page that fits them, by device, country and language, smart redirects cut dead ends and friction. Fewer wrong pages means more installs, sign-ups and sales, and every routed click is tracked so you can optimize.

Do I need any code to set up redirect rules?

No. You build your link redirect rules in the LinkScale dashboard, and they work instantly on every smart link. Updating a rule takes effect immediately, with no redeploy.

Send every visitor to the right destination, automatically.

Q: What is smart link routing?

Smart link routing lets a single link send each visitor to a different destination based on rules you set, such as their country, device, operating system or browser. LinkScale reads every click in real time and redirects it to the best match.

Smart routing reads every click in real time, its country, device and browser, then sends it to the perfect destination. Set up device redirects, geo redirects and smart redirect rules once, and LinkScale routes millions of clicks for you, with bots and VPNs kept out.

Start free trial See it in action

Geo, device & browser rules
Bots & VPNs filtered out
Real time, no code

150M+

clicks routed in real time

The most powerful way to control where every click lands.

Routing engine, live

biio.fr/amazing-quiz

🇺🇸Incoming click iPhone· Safari

Reading the visitor

CountryUnited States

DeviceiPhone, iOS

BrowserSafari

Bot / VPNnone, clear

Routed to

App Store, United States

8,250+

Creators & agencies

150M+

Clicks routed

35+

Countries supported

<50ms

Routing decision

The problem

Why Smart Routing matters

Send everyone to the same URL and you leak clicks, and leave your links exposed to bots. Smart routing reads each visitor and sends them exactly where they should go, while keeping the wrong traffic out.

tap2link.me/get-the-app

🇺🇸

iPhone

App Store

Routed

🇫🇷

Android

Google Play

Routed

🇩🇪

VPN

Safe page

Protected

Bot

Blocked

Without Smart Routing

iPhone users open a dead Google Play link
Bots and crawlers reach your private links
Every country lands on the wrong language
Real visitors get lost, and clicks are wasted

With LinkScale

Every visitor reaches the right destination
Bots, VPNs and proxies hit a safe page
Each country and device gets its own page
Every click is optimized, and tracked

How it works

Intelligent routing, from click to conversion

Set your rules once. LinkScale reads every click in real time, sends it to the best destination, and feeds the result straight into your analytics.

biio.fr/sale

App Store

Localized page

Offer

Safe page

Add your destinations

App stores, localized pages, offers and safe pages.

Rule builderNo code

Countryis🇺🇸US

THENroute to

US page

Set your smart rules

Route by country, device, OS, browser or a traffic split.

Reading: iPhone

biio.fr/sale

US page

App Store

Google Play

LinkScale routes in real time

Every click is read and matched in milliseconds, automatically.

Routed clicksLive

1,24018%

App Store

Google Play

US page

Track and convert

Each routed click flows into your analytics, so you optimize what works.

Live

Watch every click get routed in real time

Real visitors, real decisions. See how LinkScale reads each visitor by country, device and browser, then sends them to the right place, or blocks them, in milliseconds.

Reads country, device and browser on every click
Blocks bots and VPNs before they reach you
Sends real visitors to the perfect destination

Routing feed, live

linkdm.me/my-links

🇺🇸iPhoneUnited States · SafariApp StoreRouted

🇫🇷AndroidFrance · ChromeGoogle PlayRouted

🇩🇪VPNGermany · unknownSafe pageProtected

BotDatacenter · crawlerBlockedBlocked

Every visitor read and routed in milliseconds, from the same link.

Rule builder

First match wins

IFDeviceisiPhone

ANDCountryisUnited States

Add condition

THENRedirect toApp Store (US)

No rule matches? A default fallback catches everyone else.

The rule builder

Build smart redirect rules, no code

Stack conditions like country, device and browser, then choose exactly where each match goes. Smart routing is as intelligent as you need it to be, and it takes seconds to set up.

Combine conditions with AND / OR logic
Reorder rules, first match wins
A default fallback catches everyone else

Build your first rule

Use cases

One engine, endless use cases

From app installs to campaign protection, smart routing adapts to how you actually work. A few of the ways teams route their links.

Creators

Send iPhone users to the App Store, Android to Google Play.

iPhoneApp Store

OFM & private creators

Route bots, VPNs and proxies to a safe page, real fans through.

Bot / VPNSafe page

Restaurants

Redirect each guest to the menu in their own language.

LanguageLocal menu

Apps

Detect the store and deep link straight into your app.

AndroidGoogle Play

Agencies

Give every client their own routing rules and destinations.

ClientCustom

QR codes

Route by location, so one printed code works everywhere.

LocationNearest page

Smart routing questions, answered

How smart link routing and smart redirects work on LinkScale.

Still have questions?

Online

Ask us anything about links, pages or pricing…

Real humans, usually replying in a few minutes.

Smart link routing lets a single link send each visitor to a different destination based on rules you set, such as their country, device, operating system or browser. LinkScale reads every click in real time and redirects it to the best match.

Keep exploring

Go further with LinkScale

Feature

MultiShield v2Detect bots, VPNs, proxies and suspicious traffic.

Feature

AnalyticsTrack clicks, devices, countries, sources and performance.

Solution

OFM TeamsProtect traffic, route users and optimize conversion for creator funnels.

Solution

AgenciesManage multiple clients, campaigns and workspaces from one place.

Send every visitor exactly where they belong

Build smart redirect rules in minutes, route by country, device and browser, keep bots out, and track every click, all from one link.

Start your free trial See pricing

No code, instant updates
Bots & VPNs filtered
Wired into your analytics